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What Does Being a Fiduciary Mean?


There are two standards of client care within the financial advisor world. One, known as the “suitability” standard, requires that advisors’ recommendations merely be “suitable” to clients’ needs. At FPC, we believe that the suitability standard leaves too much room for conflict of interest.

We adhere to the far more stringent “fiduciary standard.” As fiduciaries, we are required to act with undivided loyalty to our clients. We must place your interests ahead of our own and provide unconflicted advice and guidance in all situations.

The reason we choose to operate as fiduciaries? Confidence. We want you to know categorically that we are on your side. When you are confident that we are truly your partners, real trust becomes possible. And trust is the foundation of the strongest and best client-advisor relationships.

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